La Crosse Business Management Education



Practical, small business seminars go hand-in-hand with the advising services offered by the SBDC. If you have questions about starting or operating a small business, our Business Basics hands-on workshops are an efficient means to learn what you need to know. These workshops cover six topics:  First Steps to Starting Your Business, Business Model Canvas, Financial Basics for Business, Marketing Basics, Planning Basics, and Website Basics.  These courses can be taken as individual sessions or all six as part of the series.  Each seminar is offered several times through the year, so choose only one date when registering.


Instruction time is 2.5 hours, including time for questions and answers, from 5:30 to 8:00 p.m.  The fee is $30 per seminar.  You may cancel or transfer your registration up to five business days before the start date for a full refund.  If you do not show or cancel the day of the event, you are responsible for the full fee.  You may substitute another person for your registration at any time.


To check for upcoming Business Basics workshop dates, go to the Calendar of Events and specify Topic: Business Basics, Time Range: One Year, and click Search.  You can register for upcoming workshops through the Calendar of Events or call our office at 608.785.8783 or send us a message.


The First Steps to Starting Your Business


Many businesses start as a hobby or interest and now you are ready to take the next step and start your business. This class is for individuals who are looking for practical information for determining if they are ready to be an entrepreneur and the essentials for launching a business. We will learn about the initial steps to starting a business, formulate a plan to move forward, and where to seek out some excellent new resources. After class, attendees may request free, one-on-one assistance from the Small Business Development Center to refine their idea and prepare a business plan with financial forecasting. 


*You can complete the First Steps to Starting Your Business class online if our classroom schedule is not convenient for you. Click here for details regarding the online class.


Business Model Canvas

Not sure if your idea is a great opportunity? Learn how to use this tool to help you more clearly define your business idea and develop your value proposition. Learn how to use nine building blocks for a customer focused business.


Financial Basics for Business

This workshop provides an introduction to the three basic financial statements: Balance Sheet, Income Statement and Cash Flows. We will discuss the terminology, methods of reporting and most importantly the uses for these statements. In addition, the workshop provides an introduction to sales and use tax, payroll taxes and an overview of the income tax impact of your business entity choices.


Marketing Basics for Business

Marketing is the strategic foundation for business success. Selecting target markets, analyzing the competition, building your promotion calendars and evaluating your marketing results will help keep your business on the right path. Begin to plan your marketing efforts.


Planning Basics for Business

Create value through customer focus. A written business plan helps you control your business rather than letting it control you. Attend this program to learn the business planning process and start writing your plan. Discover how to target your market, analyze competitors, and examine your strengths and weaknesses. Learn how to set goals and develop financial projections. Using the Business Canvas to identify your customers and determine their needs, you will analyze information and incorporate it into a feasible business plan.


Website Basics for Business

Learn a specific 10-step process to getting your business Web site online. Everything from how to register a domain name to learning how to accept payments. More specifically, this workshop will cover the following topics:


  • Develop a budget
  • Register domain name
  • Select a Web host
  • Select a Web site template
  • Site architecture
  • Write Web content
  • Install Google Analytics
  • E-commerce setup
  • Recruit affiliates
  • Optimize your content for search engines